Tourism works hand in hand with a wide range of sectors across England, including farming, transport, retail, sport, museums and the arts.
The Chilterns Tourism Network (CTN) is a group of 200+ Chilterns tourism businesses, representing a broad range of products and services including; accommodation providers, visitor attractions, theatres, pubs, specialist food providers, museums, tour operators, countryside sites, market towns and statutory tourism bodies. We work collaboratively to promote the Chilterns as a visitor destination; somewhere to stay, explore and enjoy throughout the year.
This website is our editorially-led platform that sets out the unique story of the landscape, people, history and heritage that has shaped the Chilterns. We use digital marketing, extensive B2B collaboration and brand building to grow the visitor economy because the Chilterns is one of the least-well known visitor destinations in the country and already adds annually from £79m directly and indirectly in the visitor economy. How many more jobs could be created and small businesses thrive if the coherent promotion of the visitor economy reached the target markets?
The network is free to join for those businesses who have an interest in the working with us to promote this wonderful destination. Please contact us if you would like to be involved, or head over to Facebook @VisitChilterns and join our B2b group there.,
SEE HERE for presentations from the January 2021 Chilterns Tourism Network meeting
CTN’s mission and activities
We all know and love the Chilterns and in our promotion and drive to increase awareness of the Chilterns as a desirable destination to visit, experience and stay throughout the year, we are mindful of capacity, demand and supply and clusters that are still developing their visitor offer. Talk to us about what challenges your business faces, and we can most likely provide solutions or contacts. The CTN is focusing on leisure visitors and in particular the short break market for sustainable tourism ‘get out of town breaks’ based on six brand themes, such as Countryside Activities, Historic houses and gardens, food and film tourism.
CTN’s activities include:
- Popular B2B business networking events
- Tourism information exchange and regular e-newsletters that have a high engagement level
- Maintaining and promoting the growing and much used www.VisitChilterns.co.uk
- Reaching ever more consumers through our digital marketing channels.
- Promoting use of the free online marketing resources for businesses
- Press, PR and social media programme
- Assisting market towns and villages in the positioning and communication of their offer
- Working closely with Visit Buckinghamshire through collaboration and strategic focus on the regional tourism committee
- Lobbying for greater awareness of the volume and value tourism can have to a local economy and
- Bidding for tourism and rural grants to extend our strategic communications and marketing activity for the wider benefit of members and the destination.
Composition of the CTN and current governance
The Chilterns Tourism Network is not a formal membership organisation and there is no joining fee. The businesses on the CTN’s mailing list have shown an interest in the activities of the CTN and on being kept informed via e-newsletters, Facebook, networking and emails. CTN meetings are well supported, and are hosted at our partner venues across the Chilterns.
The CTN has no paid staff. It is managed by Annette, Peter and Mary who set the organisation’s objectives and manages the delivery of the work programme on behalf of the network.
Annette Venters, Chilterns Conservation Board
I have been involved with tourism work for 20 years, ranging from tourism development for local authorities to tourism consultancy. I grew up in the Chilterns and returned to work for the Chilterns Conservation Board as Access Officer. My role involves promoting understanding and enjoyment of the Chilterns AONB. The Chilterns is already a popular day-trip destination, our priority now is to increase short break tourism to this beautiful area.
Peter Coneron - Tring Together
In 1982 I moved to the village of Wigginton, overlooking the market town of Tring. Through our retail business I became involved in voluntary work in the local community. I was elected a Councillor on Tring Town Council serving as Mayor of Tring in 2000/2001. During my time on the Council I chaired the Tourism and Transport Partnership and was also involved in setting up a new organisation Tring Together. Tring Together is passionate about promoting Tring and the Chilterns as a destination brand to residents, businesses and visitors. It is a unique Market Town with its own visitor attractions and is also a Gateway to the Chilterns. Tring Together is a founder member of the CTN.
Mary Tebje - MTA Tourism Leisure
In a time of fast-pace change, I believe in ‘less is more’ with a focus on developing experiential marketing communications for clients in the UK and abroad that sees me increasingly delivering plans and practical solutions to help clients communicate effectively over all this digital noise and clutter. Collaboration, sharing your sense of place, helping and guiding potential customers to understand how to access your location and experience, and most importantly, selling the sizzle. Following the successful and very enjoyable ‘Taste of the Chilterns’ project, we are beginning to scope out the local arts and crafts sector, often invisible, hard to access and a potential source of unique new souvenirs. I can also be found wondering the hills with my camera, notepad and trusty canine companion, as I keep the ‘A Year in the Chilterns’ blog updated with regular posts to encourage our business community to look beyond their own premises.