The Chilterns Tourism Network and Chilterns Conservation Board are again applying to the Chilterns Leader Fund to continue the development of the food and drink sectors across our region, and extending it potentially to include arts and crafts. We are asking therefore, for support from our local businesses to secure a potential three-year Chilterns campaign bid with a match-funding target of £18,000 and have designed Sponsorship Packages that we hope you will find complement your existing marketing activity.
Become an ambassador for the Chilterns Walking Festival in your community!
In November 2016 the Chilterns Conservation Board secured funding for a 3 year programme of Walking Festivals (6 Festivals in total, spring and autumn each year). The first two Festivals have now taken place which were very well received, attracting over 1,200 participants on the bookable events. Many attendees were new or non-regular walkers and many tourism businesses benefited from additional spend in pubs, shops. Download our PDF to find out more about how you can get involved.
Here are our top 5 marketing tools to better promote your business in the naturally outstanding Chilterns.
1. Use the 'Choose the Chilterns' logo
The Choose the Chilterns logo instantly identifies your business as part of the Chilterns brand. Download the logo to use on all your promotional materials, websites, advertisements, printed materials and press releases.
Logo in SVG format (best for digital and print)
Logo in optimised PNG format (alternative for digital)
Logo in EPS format (best for print)
High resolution JPG (alternative for printed leaflets)
2. Put the Chilterns on the map
Research shows that a good proportion of people outside the Chilterns have heard of the Chilterns but have little idea where it is or what it has to offer. This overview map helps to put the Chilterns in context and shows its proximity to international icons such as Windsor Castle and Oxford. We can email you this map to use on your website or other marketing - click here to request a map.
3. Use inspirational images
Images posted in our Press Gallery capture many of the much-loved features of the Chilterns. The images are available from us free of charge to promote Chilterns tourism, for use on your website and in other promotional activities. Good quality mages are almost always widely shared on social media. All the images are labelled, simply contact us stating which images you are interested in.
4. Make your business stand out by sourcing Chilterns Food and Drink
5. Share what makes the Chilterns special
People who know the Chilterns quote these experiences amongst their favourite things:
"It’s the way the sunlight filters through beech leaves overarching country lanes. The sight and sound of a red kite, gently circling with its soft, whistling call. Timeless views from grassy hilltops, looking down on peaceful farmlands. A fragrant carpet of bluebells, stretching as far as the eye can see. The exhilaration of a cycle ride along a challenging woodland track. A village green, discovered suddenly down a quiet lane. The lazy luxury of a cool day on the river. Shop windows lighting up the dusk in a cosy market town. The glint of frost on bare, sculpted hedgerows. The warming glow of a delicious meal, served by the fireside in a country pub."
Add the interest of our man-made heritage — attractions which range from museums or windmills to vintage railways and lavish historic homes. We admire their treasures, love their nostalgia and enjoy their insight into famous characters or how things were made or used.
6. Join the Chilterns Tourism Network
The Chilterns Tourism Network (CTN) is a group of 200+ Chilterns businesses with an interest in promoting the Chilterns destination brand and developing the visitor economy. A broad range of interests are represented including accommodation providers, visitor attractions, theatres, pubs, specialist food providers, museums, tour operators, countryside sites, market towns, local authorities and statutory tourism bodies. The CTN is focusing on leisure visitors and in particular the short break market for sustainable tourism ‘get out of town breaks’.
Joining the CTN is free and it is a great opportunity to meet other tourism businesses, attend networking and training events, receive e-newsletters and regular tourism updates. Simply email us with your details to join, or for further details about the Chilterns Tourism Network click here.